Local Advertising Ideas For Insurance Agents What better place to advertise your services than in your own neighborhood? Consumers often prefer local businesses to major corporations. You, as a Medicare agent, are a local service provider. Consumers will like the fact that you live nearby. It means you have something in common, and it means […]
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Insurance Sales Rebuttals To Use Once you’ve been selling insurance for a while, you’ll start to see patterns in the responses you get from clients. They’ll all have the same reasonings and excuses for not buying from you. These patterns can work to your advantage – you can prepare in advance and know exactly how […]
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Selling Medicare For The Blind In 2016, three blind Medicare beneficiaries and the National Federation of the Blind sued CMS, saying that blind and low-vision Medicare-eligibles did not have proper access to Medicare information. Last month, they reached an agreement which requires that CMS provide materials for low-vision beneficiaries, such as in the form of […]
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How To Develop A Sales Bucket List What are some of the goals you want to accomplish in your professional career? Do you have a list of S.M.A.R.T goals? You’ve probably heard the term “bucket list” before. A bucket list normally comprises of items you want to complete before you “kick the bucket.” Your bucket […]
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New Mutual Of Omaha Medicare Advantage Plan Is Coming Mutual of Omaha has been selling Medicare Supplement plans since 1966 and is now the second-largest Medicare Supplement provider. As you probably know, Medicare Advantage sales are steadily rising and replacing Medicare Supplements. Not surprisingly, with the amount of coverage (including prescription drugs, dental, vision, fitness […]
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Why Direct Mail Is Still Important One of the biggest benefits to working with Senior Market Advisors (SMA) is that we have our very own in-house print shop. Every year, we churn out well over one million pieces of mail as a lead-generating strategy – and it works. You may wonder how direct mail can […]
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Medicare Sales Tips: How To Handle Your Competition By now you’ve probably figured out that you are not the only Medicare sales agent in your area. Chances are that there is at least one other agent trying to sell to the seniors and Medicare eligibles in your area. Knowing that there are only so many […]
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Everything You Need To Know About The Humana and Walmart Deal Amazon is starting to move into the health care market, CVS is ready to close a deal on acquiring Aetna, and Walmart is trying to keep up with the competition. Humana has an existing relationship with Walmart’s pharmacies, but now Walmart is leaning towards […]
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Common Email Mistakes To Avoid Whether you’re reaching out to prospective clients or attempting to network with sales professionals, the way you write your emails can make or break an interaction. From bad grammar to unflattering formatting, these are the most common email mistakes that you should avoid: Over The Top Be honest: which of […]
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Words That Sell: What To Say And How To Say It Every little word choice you make can mean the difference between closing a sale and, well, not closing a sale. When you walk into a client’s house with a stack of brochures and start asking personal questions, they’re bound to have their defenses up. […]
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